Ep 14 Beyond Talk with Faith Moore-McKinney: Travel and Tourism
|eBiz Travel specializes in international group travel experiences for Blacks|
|Greg DeShields currently serves as the Executive Director at PHL Diversity a division of the Philadelphia Convention and Visitors Bureau, Tourism and Hospitality|
Edwina and Bettie discuss what it is to have travel and tourism businesses while Greg gives you a detail understanding of the tourism industry and business events. Go to 42:32 on the player where the discussion centers specifically on engaging your local tourism division in doing business.
We chose this topic because there is great opportunity to leverage local tourism as well as the tourism industry to grow your business. In most cities and all states, tourism is in the top five industries which means there are a lot of resources directed to tourism. Also, travelers are always looking for things to do. So, for instance, an event promoter would be wise to tap into those visitors coming to a city. How? One of the best ways is becoming a member of your local tourism division and they will provide you with resources to access those visitors as well as ways to directly promote to them. Generally, the listing of your business and its events are promoted as part of your membership.There are many other opportunities as well as funding. So, discover the value your local tourism board can provide you and your business. Serve on a committee or two and see how you will reap great benefits.
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